I grew up in a home where money was super tight and resources were limited, to say the least.  As a kid I always loved the look of a classy necktie.  I hadn't worn a tie until I went to a high school dance and borrowed one from a friend.  When I was 18 years old, I was preparing to serve a mission for my church and, for the first time, I went tie shopping.  As you could imagine, my tie shopping experience quickly turned quite depressing.  I picked out a couple of ties at a department store.  As I walked over to the checkout, I glanced at the price tag and almost ran into the mannequin!  Needless to say, I didn't purchase any new ties for my mission.  It just wasn't in the budget.  This memory has stuck with me for the last 25 years.  

    I believed that I could produce a high quality necktie that anyone would be proud to wear, regardless of budget or income.  So, that is exactly what I did. I have fulfilled a life-long dream of mine.  


Kenny Parcell


Mission Statement: We want to provide you with the highest quality products for a fraction of the cost of our competitors. We feel it is important for everyone regardless of income to be able to wear quality at an affordable price.

We want you to be so satisfied with our products you feel compelled to refer your friends, family & co workers, not by obligation, but because you truly believe in our products and you will be rewarded for your efforts.

With your help we will be able to build a brand that YOU helped build...one customer at a time.